WHO WE ARE
We are your trusted partner for embedded solutions.
Simply Embedded is a multi‑disciplinary consulting firm based in Calgary, Canada that specializes in the full lifecycle design and manufacturing of embedded systems, products and solutions. Our senior staff are experienced professional engineers in good standing and we take pride in delivering high‑quality, customised embedded solutions for clients across industries.
At Simply Embedded, what sets us apart is our 100% Canadian design and manufacturing team which ensures we stay highly collaborative, communicative and rigorous.
OUR MISSION
Provide our clients with the highest quality service possible, using industry‑leading methodology and processes. We believe that doing it right the first time saves our clients time, money and frustration.
OUR VALUES
TRANSPARENCY
We keep you involved and informed throughout the design process, offering detailed breakdowns of each deliverable so you can independently verify progress.
CUSTOMER-FIRST APPROACH
Your needs drive our planning and decision‑making. We win only when you win.
COLLABORATION
We work closely with your team, adjusting plans as requirements change and welcoming feedback at every stage.
HOW WE WORK
DISCOVERY & PLANNING
We begin by clearly defining project goals, requirements and schedules. Understanding cost, function and timeline from the outset ensures a solid foundation.
ITERATIVE DEVELOPMENT
Requirements often evolve. After each milestone, we review and adjust the plan to reflect new priorities or features.
TRANSPARENCY & VERIFICATION
We don’t build “black box” systems. You receive detailed breakdowns of the work performed with each deliverable.
PROTOTYPING & PRODUCTION
Our team manages everything from rapid prototyping to production. We keep quality and manufacturability at the forefront, so you can focus on your core business.
WHY CHOOSE SIMPLY EMBEDDED?
If you are you currently frustrated with costly engineering projects that cost you:
Lost market opportunity
Re-work time
Delays to your clients and stakeholders
Your reputation
And your projects currently face these issues:
Everyone working in isolation
Unexpected issues arising due to lack of transparency
Vendors not acting like true partners
WE CAN HELP.
Here's what our process looks like
DISCOVERY & PLANNING
We dive deep into your business needs before jumping into solution mode.
DEVELOPMENT
We work iteratively with your team, ensuring transparency and agility.
PROTOTYPING
Rapid prototyping and hands‑on testing accelerate time to market and de‑risk development.
PRODUCTION
We guide you through manufacturing and supply‑chain complexities so your product launches smoothly.
MEET THE TEAM
Chris Karaplis
CEO & CTO
Professional engineer with 15 years of experience in embedded systems design, leadership, and technology development.
Bryon Fevens
Head of Operations
40 years of project and operations experience in a wide range of technology sectors.
Sabahat Naureen
Head of Growth
MBA with 15 years of experience in strategy, transformation, and go-to-market at leading companies like PwC and EY.
Trevor Dietrich
Sales Lead
Sales professional with over 30 years of experience leading all aspects of the sales process, and has helped 5 companies go from $0 in revenue to 7 figures.
Kevin Strom
Hardware Engineering Lead
Professional engineer with 23 years of experience in hardware design across telecom, IoT, and commercial products.
Erik Anvik
Firmware Engineering Lead
Professional engineer with 25 years of experience with leading companies like Windriver Systems, Sharp Microelectronics, and DeviceScape.
Russ Magee
Firmware Architect
30 years of experience focused on embedded programming ranging across nearly the entire computing stock.
OUR COLLABORATIVE PARTNERSHIPS
