TL;DR

• HaaS turns hardware, software, and support into one subscription instead of a one-time sale.

• Companies gain predictable recurring revenue and stronger customer retention.

• Customers avoid large upfront costs and get easier access to upgrades.

• Adoption is rising across robotics, MedTech, IT, and industrial equipment.

• Investors reward service-first models with higher valuations and better metrics.

• HaaS is becoming the new standard for how physical products are sold and delivered.

Hardware-as-a-Service (HaaS) is quickly becoming the next major shift in how companies deliver and capture value, much like the transformation SaaS brought to software. Instead of selling hardware as a one-time product, companies are now packaging the device, the software, the analytics, the support, and all the upgrades into one subscription. It’s a model that creates stronger customer relationships, steadier revenue, and a level of investor interest we haven’t seen in traditional hardware businesses for years.

Demand is growing quickly. According to Mordor Intelligence (2024), more organizations are leaning toward HaaS because it gives them flexible, scalable access to technology without the heavy upfront price tag. This shift is showing up across the board, from IT infrastructure to industrial robotics, manufacturing equipment, and even MedTech. For hardware makers, it means moving away from the old CapEx-driven model and toward predictable, recurring OpEx revenue. Vendors gain stable cash flow, and customers get easier access to the latest hardware.

We’re already seeing this change unfold in real time. Robotics-as-a-Service is expanding rapidly, as reported by the International Federation of Robotics (2025). In healthcare, MedTech companies are adopting Everything-as-a-Service models that blend devices with analytics and support, as highlighted by Deloitte (2024). Industrial manufacturers are also embracing Equipment-as-a-Service to simplify how businesses adopt and upgrade capital assets.

Investors are taking note. McKinsey (2021) shows that companies shifting to as-a-service models often earn higher valuation multiples, stronger retention metrics, and better long-term economics. PwC and IDC (2024) put it simply: product companies need to evolve into service-first platforms if they want to stay relevant in a cloud-native world.

Why HaaS Matters

• It turns unpredictable hardware sales into steady, recurring revenue

• It helps companies upgrade hardware more quickly and with fewer operational headaches.

• It brings modern SaaS-style growth metrics to hardware businesses

• It makes adoption easier through financing, bundling, and ongoing support

• It naturally creates opportunities for renewals, upsells, and add-ons

• It allows companies to design pricing around customer outcomes rather than just the product itself.

  
  

HaaS isn’t just a different way to charge for hardware. It’s a smarter, more resilient way to create and deliver value. Just as SaaS redefined how we think about software, HaaS is redefining the future of physical products. The companies that make this shift now won’t just stay competitive—they’ll be the ones leading the next wave of growth in the hardware economy.